Springlead Residence by Guocoland



TASK:


CHALLENGE:

SOLUTION:





Create a logo that aligns with the abundance of greenery and tranquility surrounding the condominium, which is one of its key unique selling points.

Design a logo that ties in with nature while maintaining a luxurious and premium feel.

Using leaf shapes, I morphed them into a subtle, abstract mark that represents the initials “S” and “R.” Additionally, the curvature of the leaves suggests a flowing river, reinforcing the sense of calmness and serenity.


Agency:
@Tofu_sg

Design & Art Direction:

Cyntherea