CYN.T

  1. Kaplan Diploma Ad  Advertising
  2. Kaplan Brand Campaign Advertising
  3. MudgeeMeat Branding
  4. AccordWA Branding
  5. Mitsubishi Attrage Advertising  
  6. Changi Pay advertising
  7. Events
  8. Illustration/Art
  9. Socials


> About
> Contact
> CV






©2024 CTSY


TotalEnergies x Badminton





BRIEF:

TASK:




ROLE:

Introduct an art direction and style for TotalEnergies x Badminton

In the realm of sports photography, the challenge often lies in presenting a captivating narrative, especially when sharing content in bulk on social media platforms. Grasping the audience's attention becomes a formidable task. To address this, I integrated a graphical art direction into my portfolio, envisioning and creating posts that not only break the monotony but also spark heightened engagement.

Art Direction
Minor Animation


Agency:
HAVAS Worldwide

Client:
TotalEnergies x Badminton


KIA – Always-On
Cycle & Carriage





BRIEF:

TASK:



ROLE:

Weekly social post  (Always-On) for KIA

Always-On demands weekly posts, often tied to timely events or festivities, focusing on engagement and product promotion. Rather than the usual approach of showcasing just cars, I've adopted a more playful strategy to mirror the distinctive character of each car model.

Art Direction
Minor Animation


Agency:
HAVAS Worldwide

Client:
KIA 


BRAND’S Chicken Essence – Always-On





BRIEF:

TASK:



ROLE:

Weekly social post  (Always-On) for Brand’s Chicken Essence

Brand's Chicken Essence requires an Always-On strategy, aligning with timely events or festivities to enhance engagement and promote the product. The goal is to captivate the target audience through engaging posts that go beyond conventional product placements, offering unique and out-of-the-norm content.

Art Direction
Minor Animation


Agency:
HAVAS Worldwide

Client:
Brand’s Chicken Essence